Rennes, July 2, 2010 — At a time when thoughts are turning towards the beach and other summery destinations, Thrustmaster is making waves by announcing its upcoming products for the back-to-school season: no less than 8 new Disney licenses for accessories dedicated to video games in Europe!
A build-up of new releases, following early successes:
After a very promising start for the first Toy Story 3 and Club Penguin-licensed products from Thrustmaster, the collaboration between Disney and Thrustmaster is moving into high gear, with new releases scheduled for many other licenses, including the following hit franchises: Cars, Camp Rock, High School Musical, Jonas Brothers, Hannah Montana, Epic Mickey, Fairies and the very highly-anticipated Tron!
"We are thrilled to go one step further with Thrustmaster, with the release of new products under all key Disney properties. Gaming fans will have an exciting Xmas, with plenty of Disney games and accessories to choose from," says Stéphane Hareau, Head of Business Development at Disney Consumer Products, Europe. "The depth and uniqueness of the Thrustmaster range is really fantastic.”
Unique and specific products:
For its new releases, Thrustmaster is keeping the hallmark of its Disney-licensed accessories released thus far: products which each have their own identity, and unique creations. The goal is to immerse users in the world of the license in question – not only in terms of design, but also by way of specific features for each console involved!
The products will be released from September through November, for an in-store presence that will peak towards the end-of-year holiday season, planned to coincide with the timing of events for each license.
So come ride the wave of new accessories, and get a sneak peak at this summer’s Gamescom trade fair!
Check out all of our products at www.thrustmaster.com