THRUSTMASTER® SIGNS A PARTNERSHIP WITH SPARCO®, THE HIGH-QUALITY MOTORSPORTS EQUIPMENT MAKER

06.13.2017

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THRUSTMASTER® SIGNS A PARTNERSHIP WITH SPARCO®,THE HIGH-QUALITY MOTORSPORTS EQUIPMENT MAKER, TO BE EVEN CLOSER TO THE RACING COMMUNITY

Los Angeles, June 13, 2017 — THRUSTMASTER® is thrilled to announce that it has entered into a partnership with SPARCO® S.p.A. This partnership will allow THRUSTMASTER® to design, develop, produce, market and distribute officially-licensed SPARCO® products in order to add to Thrustmaster’s racing ecosystem, and offer complete high-end racing solutions for pro-level e-racers with Sparco’s gaming range. Sparco is currently celebrating 40 years in motorsports equipment, while Thrustmaster has been developing racing peripherals since 1993. Combining the vast experience of both organizations will serve the e-racing community in its goal of getting as close as possible to the real world of motorsports.

THRUSTMASTER® ranks among the worldwide market leaders in racing peripherals, and has been in the PC and console video game market since 1993. With the emergence of increasingly realistic virtual worlds, our aim over the coming years is to support the gaming community and develop innovative solutions for hardcore e-racing fans,” explains Davide Brivio, Sparco’s Gaming Program Manager. “With this in mind, teaming up with the worldwide leader in that field felt obvious for SPARCO®. Complementing our own SPARCO® gaming range of racing seats and racing gloves, THRUSTMASTER’s officially-licensed SPARCO® products will offer the gaming community new top racing gear replicating our competition and rally model and spirit.”

http://www.thrustmaster.com/sites/default/files/imagecache/news_teaser/press/sparco_220x110.jpgSPARCO® has been a world leader in auto parts and accessories – including racing seats, tuning parts such as racing wheels, and fireproof racing suits, gloves and shoes – since 1977. SPARCO® manufactures for all the most prestigious car brands and has unique expertise in innovative composite and fireproof textiles, having built a very strong reputation in real-word motorsports also reflected in the virtual racing world,” notes Gilles Raulet, THRUSTMASTER’s Development Director. “Our two organizations share common values of passion, quality and innovation, so teaming up with SPARCO® was a totally natural fit for THRUSTMASTER. With eSports growing faster than ever before, e-racers and eSports racing event organizers need more realistic and reliable solutions: thanks to this partnership, the leaders in both the real and virtual racing worlds are pooling our expertise to offer e-racers the most lifelike experience ever.”

Come see and experience the world premiere of Thrustmaster and Sparco’s products at THRUSTMASTER’s E3 booth: Show floor – South Hall – Booth 2813

About THRUSTMASTER®: A distinguished gaming pedigree

Founded in 1992 and purchased by Guillemot Corporation in 1999, THRUSTMASTER® has been proud to bring all of its know-how and technological expertise to the video game accessories market. For twenty five years now, THRUSTMASTER has been developing solutions to satisfy and entertain every type of gamer, by creating products for highly-precise gaming experiences – such as racing wheels and joysticks – along with fun accessories for game consoles, as well as targeting essential needs such as storage and charging.

To increase the levels of realism and immersion in legendary gaming worlds, THRUSTMASTER has always put an emphasis on developing products and accessories that benefit from prestigious licenses. Reflecting its core values of “Passion, Quality and Innovation,” THRUSTMASTER’s goal is to allow users to enjoy a genuinely exceptional experience with its products, and make their gaming dreams a reality.

About SPARCO®: The famous high-quality motorsports equipment maker acclaimed by racing drivers

The Italian company SPARCO® S.p.A has been producing high-quality motorsports equipment such as racing wheels, racing seats, racewear, and a huge list of motorsports-related accessories since 1977. SPARCO® is widely regarded as one of the global leaders in its market.

SPARCO® is also no stranger to the sim-racing world: many community members use SPARCO® seats on their custom racing chassis, and some even use modded real-world SPARCO® racing wheels on their sim rigs. Following on from its partnerships with game developers, it now comes as no surprise that SPARCO® has discovered the huge market potential of eSports and sim racing-related hardware, in particular.

SPARCO® Italy officially announced earlier this year that it is setting up its own SPARCO® Gaming Division, and also announced the first five sim/gaming-related products in its new lineup. In 2017, SPARCO® Gaming is planning to retail three different racing office chairs, a sim racing chassis, and a sim racing steering wheel: these products will be perfect for both casual and experienced users. SPARCO® has already revealed the names and target market of these new racing chairs.